“If you’re looking to build a business that is rewarding in every way, Pat is the man that can help you. He’ll give you a proven formula for personal and professional success.”

“Pat Rigsby is the perfect mentor for entrepreneurs. He’s not only very successful, but he’s achieved that success both the wrong way — suffering from overworking, stress, and burnout — and a more sustainable approach with more balance. The Ideal Business Formula is a blueprint for a better approach to business — and life.”

“This book is a MUST for anyone who wants a more fulfilling business. If you want to enjoy your business more and create more IMPACT in the universe, Pat gives you the blueprint with his Ideal Business Formula book. Definitely a MUST read for any fitness or wellness professional looking for more business development and personal growth.”

“After working with Pat Rigsby and many of his successful clients in the health and wellness industry for more than a decade, I convinced Pat that he had to share his simple, practical, yet profound business processes and strategies with the rest of the business world. He finally relented and wrote this book. If you want to make your first 6 figures in business, or want to break through to your next 7 figures, this book is the best place to start.”

“Starting a business is challenging. Managing growth of that business is even more challenging. Establishing the lifestyle that you want that actually includes that business is nearly impossible. If there’s anyone who can show you how, it’s Pat Rigsby – and that’s why this book is a must read. As you read it you’ll find yourself nodding your head and asking ‘Why didn’t I think of that?’”

“There are countless generic business resources that may assist you in developing a profitable business. Where Pat differentiates himself from all the others is that not only is he the model guide to profitability (he’s done it himself more than once), but he stands alone as the leader in how to build the perfect business for YOU. The Ideal Business Formula provides the framework for creating a successful business without creating a monster that steals away all of the important things. You’ll learn how to keep everything in its place to overcome the obstacles preventing you from creating a unique, high-production business, and how to design, create, and master the process of building your ideal life.”

“Pat Rigsby has one of the best minds for business, merging the often challenging concepts of business design, effective marketing, and strategic long-term planning.  His new book takes that a step further. Many entrepreneurs are stuck in the day to day treading water and hoping for that one magical day where it all pays off. The Ideal Business Formula helps put you in a position to succeed by assuring you are thinking in both the short and long term.  This is something that doesn’t come naturally for most people. I am fortunate to have worked with Pat throughout the many stages of my personal online business as well as my brick and mortar gym. His mentorship has helped me build my ideal life and business.”

“Why should you read this book? Because you don’t want to just survive in business like most do – existing in the gray twilight of mediocrity. You want to thrive. And Pat Rigsby shows you the exact formula for doing that. In The Art of War, Sun Tzu said, “Tactics without strategy is the noise before defeat.”

Those 8 words beautifully summarize exactly why so many business owners are just surviving, stressed out and anxious. Pat knows strategy comes first. And he teaches you the ultimate strategy: how to create your IDEAL business. A business that serves you, not enslaves you. For over a decade I’ve watched Pat intentionally, thoughtfully and strategically grow a dominant, lucrative “Category of One” business.

I’ve seen how he prioritizes family and lifestyle over work – and how that makes him richer, not poorer. How it makes him more focused, present and effective in everything he does. And how that creates for him the freedom so many entrepreneurs pay lip service to, but never really realize. Pat has truly mastered the game of small business. He actually gets to have his cake and eat it too. And when you read this book you’ll quickly discover it’s not luck, accident or fluke. It’s by design – it’s formulaic. A formula you can follow to produce the business and life you want most.”

“Pat Rigsby, in his new book Ideal Business Formula, shares his proven model to increase customers and revenue, while also creating systems that help you scale your business and create a personal lifestyle. Pat is the REAL DEAL!”